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In all the polls taken of people pursuing relationships, the single biggest "must have" of a mate is honesty.  Assuming they're not lying, I must take issue with the obvious stupidity of "The Game".

For those of you who do not know what I'm talking about, sorry, you're just victims of "The Game".  I'll try to get you through this.  The Game (I'm tired of typing the quotation marks so just supply your own "quotation fingers" each time you read The Game) usually takes place in the marketplace.  To participate in The Game you must set forth your "uber-self" and prepare to adapt.  Let take the example of man at a bar.  To play The Game, he will have to get himself the mindset.  This takes:

Now, with the burden of who he  truly is removed, he can select a contestant.  This is usually accomplished by seeking a woman who is "in play" (guys, if you can't tell which ones are "in play", please DO NOT ATTEMPT TO PLAY THE GAME.  The women who are "in play" will see that you are out of bounds, thus you will not be able to re-enter the game without a change of venue).  The man will then present himself in one of his chosen roles (look for The Bohemian, The $2000 Millionaire, The Danger/Adventure Boy, there are a few more, but these seem to be the most popular out here).  The intro is important.  Lines are out, so he can really just say anything.  The important thing is that he begins to collect the information of how to rearrange his role to suit the desired woman.  He must be witty, full of anecdotal currency, and most importantly, intentional.  He's trying to make the girl feel pursued.  His most important goal is to be everything that this girl is looking for and opposed to everything that she is not looking for.

Now, by no means do I exonerate women from this whole process.  A girl who is "in play" must be either having a tremendous amount of fun or be so completely aloof to the venue that she appears to floating on her discontent and ennui.  If she is completely approachable, she's desperate, and thus, not truly "in play".  Some degree of inapproachability must be manifested.  Yet again, the girl does have the option of several persona to manifest (Scissor Girl, Party in the Prado, Wing Commander, etc.).  Much like the guys, it's all an act.

So here you have these two people who are both pretending to be someone that they are not.  They are embroiled in attempting to out lie one another.  Honesty is barely present, if at all.

After a ridiculously long introduction, I'd like to present my point.  If the game played involves no honesty on the part of the combatants, why are they so shocked when they find the person they were playing against lacked truth?  Why do guys get upset when a girl gives them a fake phone number?  Why do girls get upset when he doesn't call?  Why do men get so angry about spending their hard earned money on a girl who turns out to be a bitch?  Why are girls so frustrated that they keep falling for guys that turn out to be asses?  You went into it with the intent of lying to this person about who you were, so what on earth made you think that this was who they actually were?  

The real irony is that no one wants the person you were pretending to be.  Deep down inside, ladies, you would hate to be with a bad boy who so did not need you that he could walk away regardless of the level of commitment that you've developed.  Guys, the last thing you'd ever crave in a woman was one who is all over a guy she just met in club .  Which, oddly enough, makes the greatest risk of all a person turning out to be exactly what they appeared to be.  Fundamentally, we do not want the people that we meet in the marketplace over the long term.